Solutions
Built for the way growth teams actually work.
The same customer data layer answers four different jobs. Pick the one that sounds like your week.
Performance marketing
Give the algorithms the whole picture
Safari and iOS drop a share of your conversions before they ever reach Meta or Google. The platforms then optimize on a partial sample and spend against it.
How the dispatch works →- Conversions sent server-side, from the edge, where an ad blocker or a browser policy cannot intercept them
- Identifiers hashed with SHA-256 before egress, so match quality goes up without sending anything in the clear
- Custom audiences and lookalike seeds built from real lifetime value, not from a pixel-only view
- Deterministic event IDs so the browser event and the server event deduplicate instead of double-counting
Ecommerce
Know who buys, not just what sold
Your store knows orders. Your pixel knows sessions. Neither knows that the person who bought yesterday is the one who has now spent four figures with you.
See the integrations →- Shopify and WooCommerce tracked end to end, checkout and orders included
- One profile per customer, with orders, lifetime value and first and last touch attached
- A server-side fallback that records the order even when the browser never confirms it
- Repeat rate, cohorts and at-risk customers computed from the same profiles
CRM & lifecycle
Segments that stay true without a manual export
Lists go stale the day after they are built. Someone exports a CSV, someone else uploads it, and by the time the flow runs the segment has moved on.
Activation, in detail →- Segments defined once on behaviour and value, not re-created per tool
- Kept in step with Klaviyo, HubSpot, Mailchimp and ActiveCampaign
- Consent state travels with the profile, so a withdrawn consent stops the sync
- The same segment can go to email and to advertising without being rebuilt
Data & analytics
One collection layer, not five half-instrumented ones
Every tool has its own snippet, its own schema and its own idea of what a purchase is. Reconciling them is a project on its own.
Data infrastructure →- Events collected once, then fanned out to GA4, Mixpanel and your warehouse from the same record
- Raw events and profiles exportable to BigQuery, Snowflake, S3 or R2
- Signed webhooks for anything we do not export natively
- Attribution computed on the data that was actually dispatched, so numbers reconcile
In the product
Build the segment once. Watch it land.
A segment is a set of rules on real behaviour, and every dispatch that follows is logged with its response. No exports, and no guessing whether the data arrived.
Segments · New segment
High-value repeat buyers
and
and
1,284 customers match right now
Delivery · Live
One event, four destinations
All deliveredMeta
Purchase · €128.00
Google Ads
Purchase · €128.00
Klaviyo
Profile updated
BigQuery
Queued for export
Every dispatch is logged with its response. When a destination starts failing you see it here, not in next month's reporting.
Illustrative: the layout is the product, the numbers are made up.
Ready to own your customer data?
Create your account, add the script or install the app, and your first customer profiles start forming today. Free while in beta.